{"id":2800,"date":"2021-09-30T01:50:00","date_gmt":"2021-09-30T01:50:00","guid":{"rendered":"https:\/\/americaazul.cl\/?p=2800"},"modified":"2026-07-31T01:51:24","modified_gmt":"2026-07-31T01:51:24","slug":"conversatorio-ux-content-strategy-roles-y-responsabilidades-en-ux","status":"publish","type":"post","link":"https:\/\/americaazul.cl\/index.php\/2021\/09\/30\/conversatorio-ux-content-strategy-roles-y-responsabilidades-en-ux\/","title":{"rendered":"Conversatorio UX Content Strategy: \u201cRoles y responsabilidades en UX\u201d"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2021\/12\/Captura-de-pantalla-2021-09-25-122105.png\"  alt=\"Captura-de-pantalla-2021-09-25-122105 Conversatorio UX Content Strategy: \u201cRoles y responsabilidades en UX\u201d\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por segundo a\u00f1o consecutivo, el Diploma en UX Content Strategy organiz\u00f3 un conversatorio para que sus estudiantes tengan la oportunidad de compartir con referentes de la industria del UX, Content Strategy y del Content Design. Al ser una actividad online, se pudieron sumar profesionales de distintos pa\u00edses para luego participar de la mesa de conversaci\u00f3n con los asistentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta oportunidad, se abordaron temas como&nbsp;<strong>Discapacidad y UX, Technical Writing y Chatbots<\/strong>. Andrea Zamora, Coordinadora acad\u00e9mica del diploma, explica que \u201clos temas de este a\u00f1o tienen dos objetivos, entender procesos t\u00e9cnicos y tambi\u00e9n mostrar la dimensi\u00f3n \u00e9tica de especializarse en Dise\u00f1o de Experiencia de Usuario (UX Design)\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esto, se cont\u00f3 con la participaci\u00f3n de la Dra. Marta Sylvia del R\u00edo, Directora de UXPA Latinoam\u00e9rica qui\u00e9n en su exposici\u00f3n \u201cPreparando mi futuro: Accesibilidad e Inclusi\u00f3n\u201d habl\u00f3 de la importancia de la inclusi\u00f3n en los procesos de dise\u00f1o y asegur\u00f3 que debido a las altas expectativas de vida que se manejan actualmente, en el futuro todos vamos a tener alguna discapacidad por lo que \u201cser m\u00e1s emp\u00e1ticos con personas discapacitadas nos va a ayudar a que sean m\u00e1s emp\u00e1ticos con nosotros cuando nosotros tengamos una discapacidad\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n estuvo presente Stefano Romanelli, Technical Writer en Onna quien enfoc\u00f3 su presentaci\u00f3n \u201cQue no bailen las patas\u201d a destacar la importancia de convencer a las empresas que es posible crear una experiencia de usuario poniendo el contenido en el centro del producto digital. \u201cLa respuesta es el Design Thinking, poner al usuario al centro. Para poder adelantarnos a sus dudas, tenemos que preguntarles\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emiliano Cosenza, CEO y co-founder de BeBot fue el encargado de cerrar la jornada con su charla \u201cConversational UX: Dise\u00f1ar m\u00e1s all\u00e1 de la inteligencia artificial\u201d, en la que explic\u00f3 la importancia de definir c\u00f3mo las m\u00e1quinas expresan su personalidad. \u201cEl chatbot necesita un objetivo y un prop\u00f3sito. Si sabemos por qu\u00e9 el mundo lo necesita, se convertir\u00e1 en un producto \u00fatil, aut\u00e9ntico y escalable\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aprender desde la experiencia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta actividad estuvo enmarcada dentro del&nbsp;<a href=\"https:\/\/periodismopucv.cl\/formacion-continua\/diploma-en-ux-content\/\">Diploma en UX Content Strategy<\/a>&nbsp;como forma de motivar a los asistentes a explorar distintas \u00e1reas de esta disciplina. Andrea Zamora comenta que \u201cla idea es que les estudiantes puedan conocer y conversar con personas que est\u00e1n posicionados en esta disciplina, y puedan plantearles sus dudas aprendiendo tambi\u00e9n de la experiencia de otres\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Javiera Irarr\u00e1zaval, estudiante del Diploma, \u201cescuchar a grandes exponentes de la experiencia de usuario, nos permite seguir profundizando en la importancia de la accesibilidad, la inclusi\u00f3n, y los diferentes m\u00e9todos que van mejorando la forma en que producimos contenidos de cara a un usuario\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Hern\u00e1n Cavieres \u201cfue una instancia s\u00faper importante para quienes estamos cursando el diplomado, nos sirvi\u00f3 para conocer m\u00e1s en profundidad de las diferentes ramas del UX de la mano de expertos en la materia a nivel mundial y no solo local\u201d. Agrega que \u201cnos permiti\u00f3 aclarar dudas respecto a los procesos que vemos ahora como estudiantes del diplomado y que tambi\u00e9n son fundamentales para llevar a cabo en nuestro actual desarrollo laboral como profesionales que nos integramos al \u00e1rea\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, Camila G\u00f3mez comparte que \u201cescuchar las experiencias de estos grandes profesionales fue un privilegio, y sin dudas quiero poner en pr\u00e1ctica lo aprendido. Agradezco cada instancia de este diplomado para seguir creciendo en esta disciplina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No te pierdas las \u00faltimas novedades del Diploma en UX Content Strategy, sigue sus redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram: @diplomauxcontent<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por segundo a\u00f1o consecutivo, el Diploma en UX Content Strategy organiz\u00f3 un conversatorio para que sus estudiantes tengan la oportunidad de compartir con referentes de la industria del UX, Content [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-2800","post","type-post","status-publish","format-standard","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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