{"id":2769,"date":"2025-01-17T22:42:00","date_gmt":"2025-01-17T22:42:00","guid":{"rendered":"https:\/\/americaazul.cl\/?p=2769"},"modified":"2026-07-30T22:46:22","modified_gmt":"2026-07-30T22:46:22","slug":"charla-sobre-la-implementacion-de-inteligencia-artificial-en-la-experiencia-de-telefe","status":"publish","type":"post","link":"https:\/\/americaazul.cl\/index.php\/2025\/01\/17\/charla-sobre-la-implementacion-de-inteligencia-artificial-en-la-experiencia-de-telefe\/","title":{"rendered":"Charla sobre la implementaci\u00f3n de Inteligencia Artificial en la experiencia de Telefe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>La instancia estuvo a cargo de Roberto Mayo, director general de noticias de Telefe, uno de los canales de televisi\u00f3n m\u00e1s relevantes de Argentina.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El d\u00eda de ayer, 16 de enero de 2025, se llev\u00f3 a cabo una enriquecedora charla en el Diplomado de Inteligencia Artificial para Periodistas de la Escuela de Periodismo de la PUCV. La instancia estuvo a cargo de Roberto Mayo, director general de noticias de Telefe, uno de los canales de televisi\u00f3n m\u00e1s relevantes de Argentina. Durante su exposici\u00f3n, Mayo comparti\u00f3 su experiencia en la implementaci\u00f3n de inteligencia artificial (IA) en los procesos period\u00edsticos de la emisora, lo que gener\u00f3 un gran inter\u00e9s entre los estudiantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Telefe, que pertenece al conglomerado Paramount Global, es conocido por su programaci\u00f3n variada que abarca noticias, entretenimiento y ficci\u00f3n. Como l\u00edder del \u00e1rea de noticias, Mayo explic\u00f3 c\u00f3mo la inteligencia artificial ha comenzado a desempe\u00f1ar un papel crucial en la mejora de la eficiencia y la calidad de los contenidos del canal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la charla se mencion\u00f3 una de las innovaciones de la cadena de televisi\u00f3n que ha causado gran revuelo en el \u00faltimo tiempo. Puesto que recientemente hicieron uso de la IA para crear una entrevista con la famosa presentadora argentina Susana Gim\u00e9nez, donde se entrevist\u00f3 a s\u00ed misma, con su \u201cyo\u201d joven. Esta innovaci\u00f3n permite a la cadena mejorar la personalizaci\u00f3n y la interacci\u00f3n con la audiencia, manteniendo un enfoque novedoso en la programaci\u00f3n y la producci\u00f3n de contenidos. La iniciativa resalta el potencial de la IA para optimizar el trabajo de los periodistas y creativos en los medios de comunicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los estudiantes del diplomado participaron activamente en la sesi\u00f3n, realizando diversas preguntas sobre los desaf\u00edos que enfrentan los medios al integrar la inteligencia artificial en sus rutinas de trabajo. Mayo respondi\u00f3 a todas las inquietudes de los alumnos, compartiendo las experiencias y los aprendizajes que Telefe ha acumulado en el proceso de utilizaci\u00f3n de la IA. Los participantes mostraron un gran inter\u00e9s por conocer m\u00e1s sobre el impacto de esta en el periodismo y c\u00f3mo podr\u00edan aplicar estas tecnolog\u00edas en su futuro profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen, la charla impartida por Roberto Mayo brind\u00f3 a los estudiantes del Diplomado de Inteligencia Artificial para Periodistas (<a href=\"https:\/\/periodismopucv.cl\/formacion-continua\/diploma-en-inteligencia-artificial-para-periodistas\/\">DIAP<\/a>) una visi\u00f3n clara de c\u00f3mo la tecnolog\u00eda est\u00e1 transformando los medios de comunicaci\u00f3n. A trav\u00e9s de la experiencia de Telefe, los alumnos pudieron comprender c\u00f3mo la IA puede optimizar y enriquecer el campo de trabajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Por Constanza Troncoso<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La instancia estuvo a cargo de Roberto Mayo, director general de noticias de Telefe, uno de los canales de televisi\u00f3n m\u00e1s relevantes de Argentina. El d\u00eda de ayer, 16 de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[78],"tags":[85],"class_list":["post-2769","post","type-post","status-publish","format-standard","hentry","category-formacion-continua","tag-formacion-continua"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Charla sobre la implementaci\u00f3n de Inteligencia Artificial en la experiencia de Telefe - Escuela de Periodismo PUCV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americaazul.cl\/index.php\/2025\/01\/17\/charla-sobre-la-implementacion-de-inteligencia-artificial-en-la-experiencia-de-telefe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charla sobre la implementaci\u00f3n de Inteligencia Artificial en la experiencia de Telefe - Escuela de Periodismo PUCV\" \/>\n<meta property=\"og:description\" content=\"La instancia estuvo a cargo de Roberto Mayo, director general de noticias de Telefe, uno de los canales de televisi\u00f3n m\u00e1s relevantes de Argentina. 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