{"id":2628,"date":"2024-10-16T17:04:00","date_gmt":"2024-10-16T17:04:00","guid":{"rendered":"https:\/\/americaazul.cl\/?p=2628"},"modified":"2026-07-30T17:07:25","modified_gmt":"2026-07-30T17:07:25","slug":"rector-nelson-vasquez-inaugura-39o-congreso-de-la-confederacion-iberoamericana-de-relaciones-publicas","status":"publish","type":"post","link":"https:\/\/americaazul.cl\/index.php\/2024\/10\/16\/rector-nelson-vasquez-inaugura-39o-congreso-de-la-confederacion-iberoamericana-de-relaciones-publicas\/","title":{"rendered":"Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>El 9, 10 y 11 de octubre se llev\u00f3 a cabo el evento internacional organizado por la Escuela de Periodismo de la PUCV.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/periodismopucv.cl\/app\/uploads\/2024\/10\/IMG_20241009_174948-300x226.jpg\"  alt=\"IMG_20241009_174948-300x226 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\"  class=\"wp-image-8097\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con el discurso inaugural del rector Nelson V\u00e1squez y la presencia de destacados investigadores y especialistas de las comunicaciones estrat\u00e9gicas y organizacionales, el pasado 9, 10 y 11 de octubre se llev\u00f3 a cabo la edici\u00f3n 39 del Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas (CONFIARP), organizado por la Escuela de Periodismo de la Pontificia Universidad Cat\u00f3lica de Valpara\u00edso (PUCV).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento, desarrollado en el Sal\u00f3n V Centenario de la Casa Central, cont\u00f3 adem\u00e1s con la presencia de autoridades y miembros de la Confederaci\u00f3n, provenientes de m\u00e1s de 15 pa\u00edses, quienes presentaron diferentes perspectivas y avances respecto al uso de las nuevas tecnolog\u00edas, el mundo digital y la inteligencia artificial (I.A), en el campo profesional de las Relaciones P\u00fablicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A juicio del rector Nelson V\u00e1squez Lara, \u201cpara la Pontifica Universidad Cat\u00f3lica de Valpara\u00edso, siempre es una alegr\u00eda recibir a invitados internacionales. En este caso, el Congreso de Relaciones P\u00fablicas, organizado por nuestra Escuela de Periodismo, muestra la cobertura de varios pa\u00edses, representantes de variadas universidades y organismos de Am\u00e9rica Latina\u201d, afirm\u00f3. Al mismo tiempo, se\u00f1al\u00f3 el aporte que tienen las comunicaciones estrat\u00e9gicas en el \u00e1mbito organizacional y su impacto en el desarrollo global. Existiendo un aprendizaje continuo y compartido de las organizaciones representadas en este encuentro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para el director de la Escuela de Periodismo, profesor Claudio El\u00f3rtegui, citas como las que se pudieron organizar y concretar en la PUCV, evidencian el compromiso estrat\u00e9gico con el \u00e1mbito internacional impulsado por la unidad. En tanto, para la Secretaria Acad\u00e9mica y una de las responsables de la organizaci\u00f3n del Congreso, profesora Daniela Lazcano, destac\u00f3 \u201cel di\u00e1logo con las relaciones p\u00fablicas y los \u00e1mbitos con los cuales trabajamos, como son las comunicaciones y las organizaciones\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Dr. Octavio Islas, representante de la delegaci\u00f3n mexicana, director General de C\u00e1tedra Itinerante sobre la Nueva Teor\u00eda Estrat\u00e9gica (CINTE) y de la Revista Raz\u00f3n y Palabra, reflexion\u00f3 sobre el desaf\u00edo que existe en la sociedad referente al uso de la inteligencia artificial y las relaciones p\u00fablicas: [&#8230;] Tendr\u00e1 consecuencias muy positivas de aplicaci\u00f3n, pero, tambi\u00e9n, hay que prepararnos para entrenarla en todo tipo de problemas que se van a suscitar, a partir de su uso generalizado\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El evento finaliz\u00f3 con el anuncio de la pr\u00f3xima sede que recibir\u00e1 la edici\u00f3n n\u00famero 40 del Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas, que se realizar\u00e1 en S\u00e3o Paulo, Brasil.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_1391-300x225.jpg\"  alt=\"IMG_1391-300x225 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_1482-300x225.jpg\"  alt=\"IMG_1482-300x225 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_6662-225x300.jpg\"  alt=\"IMG_6662-225x300 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_20241009_174913-300x226.jpg\"  alt=\"IMG_20241009_174913-300x226 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_20241009_174948-300x226.jpg\"  alt=\"IMG_20241009_174948-300x226 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_20241009_175204_1-300x226.jpg\"  alt=\"IMG_20241009_175204_1-300x226 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_20241009_175253-300x226.jpg\"  alt=\"IMG_20241009_175253-300x226 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" 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de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_20241009_180718_546-300x169.png\"  alt=\"IMG_20241009_180718_546-300x169 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_20241010_100441_589-300x169.png\"  alt=\"IMG_20241010_100441_589-300x169 Rector Nelson V\u00e1squez inaugura 39\u00ba Congreso de la Confederaci\u00f3n Iberoamericana de Relaciones P\u00fablicas\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2024\/10\/IMG_20241010_104839_846-300x169.png\"  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11 de octubre se llev\u00f3 a cabo el evento internacional organizado por la Escuela de Periodismo de la PUCV. 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