{"id":2387,"date":"2022-04-05T17:32:00","date_gmt":"2022-04-05T17:32:00","guid":{"rendered":"https:\/\/americaazul.cl\/?p=2387"},"modified":"2026-07-29T17:33:24","modified_gmt":"2026-07-29T17:33:24","slug":"con-exito-inicia-una-nueva-version-virtual-del-diploma-aiux-y-diploma-en-ux-content-strategy","status":"publish","type":"post","link":"https:\/\/americaazul.cl\/index.php\/2022\/04\/05\/con-exito-inicia-una-nueva-version-virtual-del-diploma-aiux-y-diploma-en-ux-content-strategy\/","title":{"rendered":"Con \u00e9xito inicia una nueva versi\u00f3n virtual del Diploma AIUX y Diploma en UX Content Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La primera sesi\u00f3n cont\u00f3 con la participaci\u00f3n de 50 estudiantes de diversos puntos del mundo, quienes se conocieron y compartieron sus motivaciones y expectativas en ambos diplomas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2022\/04\/Foto-gene%CC%81rica.png\"  alt=\"Foto-gene%CC%81rica Con \u00e9xito inicia una nueva versi\u00f3n virtual del Diploma AIUX y Diploma en UX Content Strategy\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Especializaci\u00f3n y nuevos conocimientos digitales comenzaron a impartirse desde este lunes 4 de abril en el Diploma en Arquitectura de la Informaci\u00f3n (DAIUX) y del Diploma en UX Content Strategy, cursos pertenecientes a Formaci\u00f3n Continua de la Escuela de Periodismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con una modalidad 100% virtual y sincr\u00f3nica, se incentiva la participaci\u00f3n de estudiantes de todo el mundo con un mismo fin: sumergirse en el mundo digital a trav\u00e9s de la experiencia del usuario. Daniel Jim\u00e9nez, jefe del \u00e1rea, destac\u00f3 que \u201cel hecho de no trabajar en presencialidad, lo que es una ventaja, nos permiti\u00f3 acceder a alumnos de otros pa\u00edses. Estoy muy contento que se hayan consolidado estos diplomas como parte de la oferta educativa de Formaci\u00f3n Continua\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Arquitectura de la Informaci\u00f3n y UX<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Contingencia y experiencia centrada en el usuario incluir\u00e1 el diploma en Arquitectura de la Informaci\u00f3n y UX.&nbsp; En su onceava versi\u00f3n, la perspectiva de g\u00e9nero ser\u00e1 un nuevo foco en el curso, que permitir\u00e1 relacionar al contexto actual con los contenidos digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, el diploma abarca 120 horas online, las cuales buscar\u00e1n que sus participantes aprendan a formular&nbsp; proyectos mediante metodolog\u00edas que generen experiencias valiosas para los usuarios virtuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coordinado por Juan Carlos Camus, autor de \u201cTienes 5 segundos\u201d y \u201cCien elementos que debe tener un sitio web\u201d, el curso cuenta con 26 alumnos y alumnas de diversas zonas de Chile. En su primera sesi\u00f3n virtual, el docente indic\u00f3 que \u201chay un gran inter\u00e9s por aprender y por conectarse con lo nuevo que est\u00e1 ocurriendo en las disciplinas que ense\u00f1amos, lo que representa un gran desaf\u00edo para nuestro cuerpo acad\u00e9mico por tratarse de \u00e1reas con mucho cambio por la permanente actualizaci\u00f3n tecnol\u00f3gica y la investigaci\u00f3n que se realiza\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>UX Content Strategy<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las estrategias de comunicaci\u00f3n digital son parte del diploma en UX Content Strategy, que apunta al dise\u00f1o e implementaci\u00f3n de experiencias centradas en las personas, mediante un equipo multidisciplinario para optimizar y entregar soluciones en el proceso. En la misma arista, una innovaci\u00f3n de esta cuarta versi\u00f3n es la creaci\u00f3n de m\u00e1s momentos de reflexi\u00f3n para dar mayor convergencia entre los contenidos y una comunicaci\u00f3n m\u00e1s fluida entre los m\u00f3dulos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n, este a\u00f1o se sumaron 28 estudiantes de Chile, Venezuela, Colombia y Per\u00fa. Como en ediciones anteriores, las mujeres lideran la lista de participantes, sin embargo, cada vez m\u00e1s hombres se suman a la instancia que ser\u00e1 desarrollada a lo largo de 144 horas sincr\u00f3nicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La coordinadora y ex alumna de la Escuela, Andrea Zamora, se\u00f1al\u00f3 que \u201ces un grupo muy diverso, un poco m\u00e1s joven que las versiones anteriores. Siento que estamos&nbsp; cada vez cerca de los y las Centennials, estamos saliendo un poco del segmento Millenials y eso nos plantea el desaf\u00edo de estar s\u00faper a la vanguardia con los nuevos c\u00f3digos de comunicaci\u00f3n\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, \u201ceste a\u00f1o, a diferencia de los a\u00f1os anteriores, vamos a ser mucho m\u00e1s enf\u00e1ticos sobre la potencialidad y los atributos que tiene el Content Design, que es algo que hemos ido fortaleciendo a lo largo de las otras versiones. Tambi\u00e9n, es una oportunidad para aprender de dise\u00f1o y experiencia de usuario desde el contenido, eso sigue siendo nuestro eje principal\u201d, indic\u00f3 la docente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los cursos se extender\u00e1n desde abril hasta septiembre de este a\u00f1o de forma virtual y sincr\u00f3nica. Para m\u00e1s informaci\u00f3n, ingrese a&nbsp;<a href=\"https:\/\/periodismopucv.cl\/formacion-continua\/\">https:\/\/periodismopucv.cl\/formacion-continua\/<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por Kathalina Balboa Miranda<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La primera sesi\u00f3n cont\u00f3 con la participaci\u00f3n de 50 estudiantes de diversos puntos del mundo, quienes se conocieron y compartieron sus motivaciones y expectativas en ambos diplomas. Especializaci\u00f3n y nuevos [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-2387","post","type-post","status-publish","format-standard","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Con \u00e9xito inicia una nueva versi\u00f3n virtual del Diploma AIUX y Diploma en UX Content Strategy - Escuela de Periodismo PUCV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americaazul.cl\/index.php\/2022\/04\/05\/con-exito-inicia-una-nueva-version-virtual-del-diploma-aiux-y-diploma-en-ux-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Con \u00e9xito inicia una nueva versi\u00f3n virtual del Diploma AIUX y Diploma en UX Content Strategy - Escuela de Periodismo PUCV\" \/>\n<meta property=\"og:description\" content=\"La primera sesi\u00f3n cont\u00f3 con la participaci\u00f3n de 50 estudiantes de diversos puntos del mundo, quienes se conocieron y compartieron sus motivaciones y expectativas en ambos diplomas. 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