{"id":2370,"date":"2022-01-19T17:06:00","date_gmt":"2022-01-19T17:06:00","guid":{"rendered":"https:\/\/americaazul.cl\/?p=2370"},"modified":"2026-07-29T17:08:15","modified_gmt":"2026-07-29T17:08:15","slug":"profesora-claudia-mellado-se-adjudica-fondecyt-regular-2022","status":"publish","type":"post","link":"https:\/\/americaazul.cl\/index.php\/2022\/01\/19\/profesora-claudia-mellado-se-adjudica-fondecyt-regular-2022\/","title":{"rendered":"Profesora Claudia Mellado se adjudica Fondecyt Regular 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>La investigadora de la Escuela de Periodismo liderar\u00e1 el proyecto titulado \u201cPeriodismo y su relaci\u00f3n con las audiencias: Estudio comparativo de la brecha entre expectativas sobre la profesi\u00f3n, evaluaciones del rol de los medios y la pr\u00e1ctica noticiosa en Chile\u201d.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img  title=\"\" decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/pucvedp\/web\/wp-content\/uploads\/2022\/01\/Ima%CC%81genes-destacas-notas-web-4.png\"  alt=\"Ima%CC%81genes-destacas-notas-web-4 Profesora Claudia Mellado se adjudica Fondecyt Regular 2022\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto adjudicado buscar\u00e1 analizar la relaci\u00f3n entre el periodismo chileno y sus audiencias, la brecha entre las expectativas sobre la profesi\u00f3n y su&nbsp;<em>pr\u00e1ctica diaria<\/em>, y los factores que explican dicha relaci\u00f3n. A trav\u00e9s de un extenso estudio mixto con experimentos, encuestas, entrevistas y an\u00e1lisis de contenido, la investigaci\u00f3n aportar\u00e1 a dilucidar si los periodistas entienden a las audiencias que dicen servir y conocer si estas logran interpretar las pr\u00e1cticas informativas a las que se exponen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSin duda este ambicioso estudio brinda la oportunidad de repensar el ethos de la profesi\u00f3n y su relaci\u00f3n con actores fundamentales del actual ecosistema digital proponiendo modelos de mejora\u201d dijo la Jefa de Investigaci\u00f3n de Periodismo PUCV, Claudia Mellado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La profesora Mellado ha desarrollado una interesante trayectoria de investigaci\u00f3n estudiando los roles profesionales de los periodistas a diferentes niveles. Es la directora del proyecto internacional&nbsp;<a href=\"https:\/\/www.journalisticperformance.org\/\">Journalistic Role Performance<\/a>&nbsp;y se ha adjudicado previamente cuatro proyectos Fondecyt en la materia (1080066, 1110009, 1150153, 1180443). Estas investigaciones analizaron de forma sistem\u00e1tica la materializaci\u00f3n de distintos modelos de periodismo en el ecosistema medi\u00e1tico, ayudando a teorizar y explicar la brecha existente entre la ret\u00f3rica profesional y la pr\u00e1ctica period\u00edstica en Chile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto recientemente adjudicado retoma una limitaci\u00f3n de los estudios anteriores -no incluir a la audiencia como elemento activo en el estudio de los roles profesionales y culturas period\u00edsticas- y buscar\u00e1 comprender las brechas que existen entre las concepciones, expectativas y evaluaciones de las audiencias en torno al ejercicio del periodismo; las concepciones, expectativas y evaluaciones que los propios periodistas hacen de su trabajo, y&nbsp; la pr\u00e1ctica period\u00edstica plasmada en el contenido noticioso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Espec\u00edficamente, se estudiar\u00e1 la forma en que las audiencias entienden el periodismo en Chile, para luego analizar la evaluaci\u00f3n general que estas hacen del ejercicio period\u00edstico. En paralelo, se medir\u00e1 la concepci\u00f3n y evaluaci\u00f3n que los periodistas tienen de sus audiencias, de su propio quehacer profesional, as\u00ed como su pr\u00e1ctica plasmada en las noticias. En este contexto, se entiende que la relaci\u00f3n reflexiva entre el periodismo y audiencias se caracteriza por expectativas mutuas que pueden ser m\u00e1s o menos congruentes. Por lo mismo, el estudio se abocar\u00e1 a encontrar factores explicativos de las brechas existentes entre ambos grupos, tanto a nivel individual como organizacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vinculaci\u00f3n con el Medio.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La investigadora de la Escuela de Periodismo liderar\u00e1 el proyecto titulado \u201cPeriodismo y su relaci\u00f3n con las audiencias: Estudio comparativo de la brecha entre expectativas sobre la profesi\u00f3n, evaluaciones del [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-2370","post","type-post","status-publish","format-standard","hentry","category-investigacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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