{"id":2228,"date":"2020-07-21T19:42:00","date_gmt":"2020-07-21T19:42:00","guid":{"rendered":"https:\/\/americaazul.cl\/?p=2228"},"modified":"2026-07-28T19:44:52","modified_gmt":"2026-07-28T19:44:52","slug":"inician-clases-online-de-diploma-aiux-y-diploma-en-ux-content-strategy","status":"publish","type":"post","link":"https:\/\/americaazul.cl\/index.php\/2020\/07\/21\/inician-clases-online-de-diploma-aiux-y-diploma-en-ux-content-strategy\/","title":{"rendered":"Inician clases online de Diploma AIUX y Diploma en UX Content Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En modalidad online y con los cupos completos, se dio inicio al Diploma en Arquitectura de la Informaci\u00f3n y Experiencia de Usuario (AIUX) y al Diploma en UX Content Strategy, el pasado lunes 14 de julio.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/image-16-1024x477.png\"  alt=\"image-16-1024x477 Inician clases online de Diploma AIUX y Diploma en UX Content Strategy\"  class=\"wp-image-2229\" srcset=\"https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/image-16-1024x477.png 1024w, https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/image-16-300x140.png 300w, https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/image-16-768x358.png 768w, https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/image-16-600x280.png 600w, https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/image-16.png 1524w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los programas de estudio son parte de la propuesta de Formaci\u00f3n Continua de la Escuela de Periodismo, que busca entregar herramientas y especializaciones en el campo de la comunicaci\u00f3n digital; en concreto en la arquitectura y la experiencia de usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este a\u00f1o, debido a la emergencia sanitaria que afecta al pa\u00eds y el mundo, los diplomados se realizar\u00e1n de forma \u00edntegra en modo virtual. Gracias a esto, personas de distintas ciudades de Chile, Argentina, Per\u00fa y Costa Rica, se matricularon en los programas para ser certificados por la Pontificia Universidad Cat\u00f3lica de Chile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Diploma en UX Content Strategy<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En su segunda versi\u00f3n, el diploma dirigido por la profesora Andrea Zamora triplic\u00f3 la cantidad de inscritos respecto al a\u00f1o anterior, llegando a los 30 estudiantes. \u201cHace un a\u00f1o no nos imagin\u00e1bamos que esto iba a ser as\u00ed; m\u00e1s all\u00e1 de la cantidad de estudiantes, esto tambi\u00e9n es una oportunidad de hacer escuela en torno a la disciplina en Chile\u201d, comenta la acad\u00e9mica y ex alumna de Periodismo PUCV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El programa es \u00fanico en el pa\u00eds y uno de los pocos que se realizan en espa\u00f1ol, lo que fortalece el desarrollo de la industria UX y posiciona a la unidad acad\u00e9mica como un referente en temas de experiencia de usuario desde la comunicaci\u00f3n. Al respecto, Zamora menciona: \u201cEl que hoy haya dos programas en la misma escuela con el enfoque puesto en el usuario, y que estemos hablando de cosas s\u00faper actuales, como procesos de investigaci\u00f3n aplicados a personas, creo que esto nos hace avanzar mucho y eso me tiene muy esperanzada del futuro\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Diploma en Arquitectura de la Informaci\u00f3n y Experiencia de Usuario<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El 2019 lleg\u00f3 a Periodismo PUCV el diploma que coordina el periodista Juan Carlos Camus y que certific\u00f3 a 25 estudiantes. Este a\u00f1o, el programa cuenta con m\u00e1s de 30 matriculados que buscan actualizar sus conocimientos en la disciplina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Camus, este diplomada es fundamental para los tiempos de pandemia que vivimos, especialmente porque muchas de las actividades cotidianas se han mudado a lo virtual. \u201cLas clases abordan precisamente este tema, c\u00f3mo generar experiencias valiosas en el \u00e1mbito digital, por lo que creo que este espacio de aprendizaje llega en el mejor momento con sus contenidos y pr\u00e1cticas y que permitir\u00e1 entregar profesionales mejor preparados para atender los desaf\u00edos que se abren en este contexto\u201d, menciona el docente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e1rea de Formaci\u00f3n Continua de la Escuela de Periodismo cuenta, adem\u00e1s, con el&nbsp;<a href=\"https:\/\/periodismopucv.cl\/formacion-continua\/diploma-en-comunicacion-digital\/\">Diploma en Comunicaci\u00f3n Digital<\/a>, el cual viene a completar la oferta de programas del 2020 y que tambi\u00e9n se suma a la modalidad online. Las postulaciones se encuentran abiertas durante el mes de julio y las clases se iniciar\u00e1n el 4 de agosto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por Ver\u00f3nica L\u00f3pez<br>Formaci\u00f3n Continua<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En modalidad online y con los cupos completos, se dio inicio al Diploma en Arquitectura de la Informaci\u00f3n y Experiencia de Usuario (AIUX) y al Diploma en UX Content Strategy, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[78,74],"tags":[85],"class_list":["post-2228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion-continua","category-noticias","tag-formacion-continua"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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