{"id":931,"date":"2026-07-15T19:54:11","date_gmt":"2026-07-15T19:54:11","guid":{"rendered":"https:\/\/americaazul.cl\/?page_id=931"},"modified":"2026-07-30T14:26:08","modified_gmt":"2026-07-30T14:26:08","slug":"magister-en-comunicacion","status":"publish","type":"page","link":"https:\/\/americaazul.cl\/index.php\/postgrado\/magister-en-comunicacion\/","title":{"rendered":"Mag\u00edster en Comunicaci\u00f3n"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Mag\u00edster en Comunicaci\u00f3n<\/h1>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Presentaci\u00f3n del programa<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resumen del programa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Programa se propone formar profesionales especializados en la gesti\u00f3n de la comunicaci\u00f3n estrat\u00e9gica. A trav\u00e9s de un enfoque actualizado y global, el programa capacita a los estudiantes para dise\u00f1ar, implementar y evaluar planes de comunicaci\u00f3n adaptados a las necesidades de organizaciones p\u00fablicas, privadas y sociales, utilizando herramientas digitales y estrategias innovadoras.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading wp-container-content-e29552f7\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff6900\" class=\"has-inline-color\"><strong>Duraci\u00f3n<\/strong><\/mark>: <strong>Cuatro<\/strong> semestres.<\/h5>\n\n\n\n<h5 class=\"wp-block-heading wp-container-content-e29552f7\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff6900\" class=\"has-inline-color\">Horarios<\/mark><\/strong>: <strong>Lunes<\/strong> y <strong>martes<\/strong>, de <strong>18:00<\/strong> a <strong>20:50<\/strong> horas.<\/h5>\n\n\n\n<h5 class=\"wp-block-heading wp-container-content-e29552f7\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff6900\" class=\"has-inline-color\">Modalidad<\/mark><\/strong>:&nbsp;<strong>Online-sincr\u00f3nica<\/strong>.<\/h5>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Valores<\/strong><\/td><td><strong>Becas y financiamiento<\/strong><\/td><\/tr><tr><td>Valor del programa: $6.000.000.-<br>Matr\u00edcula semestral $136,000.-<br>Descuento exalumnos PUCV: 15%<br>Descuento pago arancel al contado: 10%<\/td><td>La Beca de Exenci\u00f3n de Arancel exime el pago de hasta el 50% del arancel semestral y podr\u00e1n postular, \u00fanicamente, aquellos estudiantes que hayan oficializado su matr\u00edcula mediante el pago del respectivo derecho de inscripci\u00f3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Daniel-Jimenez-1-768x1024.jpeg\"  alt=\"Daniel-Jimenez-1-768x1024 Mag\u00edster en Comunicaci\u00f3n\"  class=\"wp-image-941 size-full\" srcset=\"https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Daniel-Jimenez-1-768x1024.jpeg 768w, https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Daniel-Jimenez-1-225x300.jpeg 225w, https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Daniel-Jimenez-1-600x800.jpeg 600w, https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Daniel-Jimenez-1.jpeg 1086w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\"><em>\u201cEs fundamental que nuestros egresados est\u00e9n capacitados para enfrentarse a los nuevos desaf\u00edos de manera efectiva. Incorporar asignaturas relacionadas, por ejemplo, con la inteligencia artificial, el dise\u00f1o centrado en el usuario y la gesti\u00f3n estrat\u00e9gica de redes sociales no solo responde a las tendencias actuales, sino que prepara a los profesionales para liderar procesos en un ecosistema digital altamente competitivo y en constante cambio\u201d.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Daniel Jim\u00e9nez<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Director Mag\u00edster en Comunicaci\u00f3n<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff6900\" class=\"has-inline-color\">Objetivo<\/mark><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Formar profesionales en el campo de la comunicaci\u00f3n estrat\u00e9gica, en el desarrollo de competencias disciplinares a nivel especializado y actualizado en el campo de las comunicaciones, que le permitan generar propuestas comunicacionales a organizaciones de distinta naturaleza, p\u00fablicas, privadas y sociales, en la gesti\u00f3n de comunicaci\u00f3n estrat\u00e9gica, a partir de procesos de diagn\u00f3stico, dise\u00f1o, implementaci\u00f3n y evaluaci\u00f3n de planes de comunicaci\u00f3n estrat\u00e9gica, con el prop\u00f3sito de responder a las entidades y sus audiencias, y los territorios en el que estas se relacionan, considerando el contexto de un mundo globalizado, caracterizado por la relevancia que han adquirido las tecnolog\u00edas de la informaci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ff6900\" class=\"has-inline-color\">Objetivos espec\u00edficos<\/mark><\/strong><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Ampliar el conocimiento avanzado del campo disciplinar de la comunicaci\u00f3n estrat\u00e9gica social, y pol\u00edtica, en un contexto de informatizaci\u00f3n de la cultura y convergencia medial.<\/li>\n\n\n\n<li>Desarrollar habilidades para comprender y responder a las necesidades de comunicaci\u00f3n estrat\u00e9gica, en medios y organizaciones diversas, bajo el marco de la informatizaci\u00f3n de la cultura y convergencia medial, en contextos sociales, locales y globales.<\/li>\n\n\n\n<li>Desarrollar competencias para dise\u00f1ar proyectos de asesor\u00eda comunicacional para organizaciones de distinta naturaleza, p\u00fablicas, privadas y sociales, a partir de un an\u00e1lisis diagn\u00f3stico, que permitan el logro de objetivos estrat\u00e9gicos a corto, mediano y largo plazo.<\/li>\n\n\n\n<li>Preparar profesionales competentes en la gesti\u00f3n de planes de comunicaci\u00f3n estrat\u00e9gica eficientes y sostenibles, integrando diversas herramientas y plataformas mediales, que respondan a los objetivos de las entidades, las necesidades de sus audiencias y el contexto territorial en el que estas se relacionan.<\/li>\n\n\n\n<li>Capacitar a los profesionales en la evaluaci\u00f3n de programas comunicacionales, ya desarrollados, en organizaciones de distinta naturaleza, p\u00fablicas, privadas y sociales, validando los resultados y la pertinencia, bajo el marco comunicacional estrat\u00e9gico, con miras a una constante mejora.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Perfil de ingreso<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Mag\u00edster en Comunicaci\u00f3n est\u00e1 dirigido a profesionales del \u00e1rea de las comunicaciones y otras disciplinas afines, que est\u00e9n en posesi\u00f3n del grado acad\u00e9mico de licenciado o de un t\u00edtulo profesional equivalente, y que est\u00e9n interesados en el campo de la comunicaci\u00f3n estrat\u00e9gica en un contexto digital.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Perfil de egreso<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">El Mag\u00edster en Comunicaci\u00f3n es un programa de postgrado que forma graduados que estar\u00e1n en condiciones de generar propuestas de comunicaci\u00f3n estrat\u00e9gica, con el fin de asesorar interna y externamente a diversas organizaciones en los procesos de diagn\u00f3stico, dise\u00f1o, ejecuci\u00f3n y evaluaci\u00f3n, en un mundo globalizado, caracterizado por la relevancia que ha adquirido la comunicaci\u00f3n en un contexto digital, con audiencias complejas y organizaciones demandantes de soluciones innovadoras y sostenibles, que se vinculen a los territorios en que estas se relacionan.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Metodolog\u00eda y formato de clases<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En lo que respecta a las metodolog\u00edas de ense\u00f1anza y evaluaci\u00f3n propias del Programa, desde el inicio de sus clases, los estudiantes reciben de parte de los docentes los programas de estudio de las asignaturas que imparten. En estos, se presenta una descripci\u00f3n de la asignatura, sus objetivos, contenidos, la modalidad de evaluaci\u00f3n y la bibliograf\u00eda, para su desarrollo durante el semestre que corresponde.<\/li>\n\n\n\n<li>De manera general, las estrategias de aprendizaje son una serie de operaciones cognoscitivas y afectivas que el estudiante lleva a cabo para aprender, con las cuales puede planificar y organizar sus actividades de aprendizaje.<\/li>\n\n\n\n<li>A modo de s\u00edntesis, algunas de las metodolog\u00edas que se utilizan son las siguientes: clase magistral, aprendizaje basado en problemas, debates y aprendizaje colaborativo.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Reglamento y Plan de estudios<\/h3>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Reglamento-y-Plan-de-Estudios-Magister-en-Comunicacion.pdf\" type=\"application\/pdf\" style=\"width:100%;height:240px\" aria-label=\"Incrustado de Reglamento-y-Plan-de-Estudios-Magister-en-Comunicacion.\"><\/object><a id=\"wp-block-file--media-d85bd7c5-f4b1-4e5f-9b77-6fb2621f6865\" href=\"https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Reglamento-y-Plan-de-Estudios-Magister-en-Comunicacion.pdf\">Reglamento-y-Plan-de-Estudios-Magister-en-Comunicacion<\/a><a href=\"https:\/\/americaazul.cl\/wp-content\/uploads\/2026\/07\/Reglamento-y-Plan-de-Estudios-Magister-en-Comunicacion.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-d85bd7c5-f4b1-4e5f-9b77-6fb2621f6865\">Descarga<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Relatores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mag\u00edster en Comunicaci\u00f3n Presentaci\u00f3n del programa Resumen del programa El Programa se propone formar profesionales especializados en la gesti\u00f3n de la comunicaci\u00f3n estrat\u00e9gica. A trav\u00e9s de un enfoque actualizado y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":699,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"class_list":["post-931","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mag\u00edster en Comunicaci\u00f3n - Escuela de Periodismo PUCV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americaazul.cl\/index.php\/postgrado\/magister-en-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mag\u00edster en Comunicaci\u00f3n - Escuela de Periodismo PUCV\" \/>\n<meta property=\"og:description\" content=\"Mag\u00edster en Comunicaci\u00f3n Presentaci\u00f3n del programa Resumen del programa El Programa se propone formar profesionales especializados en la gesti\u00f3n de la comunicaci\u00f3n estrat\u00e9gica. 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